Julia’s Story…“I need to get in the room with the right people”

As a new VP, Julia faced significant revenue targets, which she was eager to meet. Much of her past experience was in managing client work that others had originated. Julia was confident in her abilities to nurture strong client relationships but wasn’t sure how to broaden her network to seek out new clients. Working with a Harding & Co coach, Julia first focused on making her firm indispensable to her existing client base by shifting account work from execution to high-value advisory.

Starting with only a handful of contacts from her previous job, Julia then focused on increasing her market visibility and on cultivating new connections throughout her personal and professional network. By building on her own base of contacts from present and previous client work, associations and nonprofits that she was passionate about, she quickly realized the benefits of cultivating relationships in multiple spheres. Within nine months Julia not only increased work within existing clients, but also brought two new clients to the firm.