Nate’s Story…“I never thought of myself as the marketing type”
Nate was a Director at an international consulting firm and needed to illustrate his ability to generate revenue in order to advance. He saw himself more of a technical person and not the marketing type. Selling was not for him. Nate was very billable and focused on providing technology solution consulting. After learning best practices in business development through Harding & Co’s BD Program, Nate became more comfortable with the effort as he realized that he did not have to make cold calls and roam around conferences, but needed to focus on building on his existing base of clients and industry contacts.
Having been in the business for over ten years, he realized that he had a nice network where he could focus on building stronger relationships. Working with a Harding & Co coach, Nate identified sustainable business development approaches and developed more disciplined outreach. After six months he sold over $2 million of new business. Nate was promoted to be the Senior Managing Director in Advanced Analytics.