Rob’s Story…“BD-not my job”
Rob is a PhD economist and Vice President at one of the Top 10 international economic consulting firms. Rob never thought of himself as ever doing sales. For 11 years he worked on a wide range of complex litigation and anti-trust matters, typically generated by one of the firm’s handful of top rainmakers. Most of the economists at the firm felt that BD was not their job because they had never been asked to do it.
Growth for the firm however was dependent on both increasing the number of individuals who could generate revenue and on developing new service areas to further support the firm’s clients, so he was increasingly being asked to “get out more” and source more of his own work. Rob felt stressed. He wasn’t sure what would be the most effective approach to be successful.
Working in a team with one of Harding & Co’s seasoned coaches after four months, Rob said, “I have broken down my reticence to call people and have a better idea how to do it.” He was surprised by his past clients’ receptivity to his calls and willingness to introduce him to their peers. After six months of disciplined outreach, Rob identified approaches that would be sustainable to maintain his market visibility, connection with clients and network growth.
Two years after completing Harding & Co’s program, Rob reported a strong pipeline for revenue and continues to hone his market visibility, often presenting on expert panels and writing articles with his clients. He has cultivated four core clients and continues to add more strategic clients each year.